Bolwbys theory of attachment Essay

Outline and Evaluate Bowlby’s Evolutionary Theory of Attachment. (12mark) Attachment can be described using two theories, one being Bowlby’s attachment theory which is based on an evolutionary perspective. The theory suggests that evolution has produced a behaviour that is essential to the survival to allow the passing on of genes. An infant that keeps close to their mother is more likely to survive. The traits that lead to that attachment will be naturally selected. Bowlby has the idea that attachment has evolved and it is innate as it increases the likelihood of survival and reproduction, he suggests that children are already born with this innate drive and that they were born to perform these behaviours and born to attain attachment. To enhance the survival of their offspring caregiving is also adaptive and we are born to care for our children. He suggests that infants were born with social releasers (for example: crying/smiling) which encourage caregiving. Bowlby also suggests that there is a best time to form an attachment, this is called the sensitive period where infants are most sensitive to development of attachments and Bowlby would suggest that this is when the child is 3-6 months old. However, attachment can still take place at other times but it becomes increasingly difficult. Attachment acts as a secure base for exploration, which influences independence rather than dependence. Bowlby argues that infants form a single special attachment with one particular attachment figure, usually the mother. This is called monotropy. Other attachments may develop in a hierarchy. An infant may therefore have a primary monotropy attachment to its mother, and below her the hierarchy of attachments might include its father, siblings, grandparents, etc. Another key feature of Bowlby’s theory is that the infant develops an internal working model of relationships that guides relationship behaviour as an older child and an adult. This leads to the continuity hypothesis and the view that there is a link between the early attachment and later emotional behaviour. A strength of this theory is that research appears to suggest that once the sensitive period has passed it is difficult to form attachments. Hodges and Tizard (1989) found that children who have formed no attachments had later difficulties with their peers. This therefore supports Bowlby’s concept of a sensitive period during which infants are most sensitive to the development of attachments. Another strength is that if attachment did evolve as Bowlby suggests then we would expect attachment and caregiving to be universal. Tronick et all (1992) studied an African family tribe where infants were fed by different women but slept with their own mother at night. However, despite this, after six months the children all still showed one primary attachment. This supports the view that we are born to attain attachment because attachment and caregiving are universal and not influenced by different cultures. Finally, Bowlby suggested that infants form multiple attachments which then form a hierarchy and there is much evidence to support this. The study by Schaffer and Emerson also found that most infants have many attachments. They reported that there was little relationship between time spent together and attachment. This suggests that it is the quality of caregiving rather than the quantity of it. This supports Bowlby’s theory because it goes against the Learning theory as the learning theory suggests that food is the main key to developing an attachment. A weakness of this theory is the multiple attachment model as this model suggests that there are no primary and secondary attachments but instead they are all integrated into one single model. Grossman and Grossman researched infant-father attachment and found that there is a key role for the father’s in social development. This is a criticism because Grossman and Grossman are suggesting that there is not one particular figure as Bowlby suggests but that fathers and mothers both play a role in the development of a child and therefore they both are as important as each other. Another weakness includes the internal working model as according to Bowlby it is expected that children form similar attachments with all people because they are working from the same model. Lamb (1977) found that some children form secure relationships with their mothers and insecure relationships with their fathers. This suggests that there is more to attachment than just a sensitive response to a social releaser. Kagan (1984) found that children have an innate temperament, e. g. easy going or difficult, that influences early attachments with their caregivers and later relationships when they are adults. This is called temperament hypothesis. This means that attachments form as a result of temperament not an innate gene for attachment.

Philosophy as Metaphysics Essay

ABSTRACT: Philosophy works with special types of objects: the totalities. The basic characteristics of this type of object are their metaphysical, transcendental, and total character. The character of these objects determines the specificity of language and the methods of philosophy. The language of philosophy represents symbolic language; speculation is the basic method of philosophy. On the one hand, objects of this type emphasis homo sapien as essences capable of constructing such objects, which in turn assumes the ability of human consciousness to make synthetic acts. On the basis of philosophy as metaphysics, an original approach is offered which divides the history of philosophy into periods as well as providing analysis of different philosophical systems. Feature of philosophical activity, as against a science, is the work with special, not physical objects — the totalities, which are constituted by the philosopher. One of such objects is the world, and, in this sense, we often say, that philosophy is a wel-tanschauung (world-outlook) . Certainly, the world as some set of things can be studied by physics (sciences in a broad sense), but in this case a researcher can miss the point that the world is a totality, not just a simple set of things. As distinct from scientific study the philosophy takes its objects as the totalities, which the subject of knowledge cannot study as ordinary objects, because the including the learning subject character of these the totalities excludes any standard scientific approach to knowledge in principle. Others examples of the above mentioned objects (the totalities) are Ego and God. Objects of this type (with some reservations) are a lot of human being phenomena, such as love, virtue, conscience, courage, bravery, understanding and so on. All these objects are those, that the precise fixing of objective criteria of their existence is impossible, it is impossible to create the high-grade theory of these phenomena (for example, theory of love or bravery), as they assume not only objective Contemplator (as it occurs in case of objects of scientific knowledge), but also postulate the Actor inside them, that causes essentially twinkling way of them being. (2) Exactly the character of these objects determined essential features of the philosophizing as metaphysical activity. The underlining of metaphysical character of philosophy objects dictates the special procedures of work with them, distinct from of methods of scientific knowledge. Metaphysical objects — constructs cannot be given in frameworks of physical experience; the study — constructing of these objects occurs by a way of thinking means, procedures of speculation. That is why the one of the most typical mistakes in the researching of these objects is procedures of naturalization metaphysical objects, i. e. consideration of natural (physical) analogs of these objects. For example, instead of work with the world (the world as totality) we consider the world as some sets of physical, chemical, biological etc. objects, and instead of the analysis of phenomenon of consciousness proper as metaphysical object the natural analog of consciousness — brain or mentality of the particular human being, we examine. Specifying the status of these objects, it is possible to tell, that the subject of the philosophy activity are metaphysical-transcendental objects, i. e. objects having the boundary status of their existence. The boundary character of these objects allows to specify Kantian distinction sensible phenomena and transcendent things in itself. Moreover, metaphysical-transcendental objects are located on border of other known distinctions of classical philosophy. (3) They are, for example, not subjective and not objective, not conscious and not material. It is interesting in this respect appearance of the first proper philosophical category of being, which, in fact, was entered Parmenid`s as boundary metaphysical-transcendental object being-thinking (in this case, alongside with Parmenid`s postulating his first thesis, entering a category of being, presence of the second his thesis, establishing the coincidence of an entered category of being with another category — the category of thinking). In some sense, metaphysical-transcendental objects are Husserl`s phenomenal, from which as a result of procedures of objectivizing and (or) subjectivizing the subjects and objects can be received, i. e. is entered subjective-objective distinction of New time. On the other hand, the boundary character of these objects allows still to work with them ( I specially avoid the term to learn, as far as these procedures are applied only for work with usual objects). Above this mode of working with them was named as speculation, which, as a result, the construction of these objects to occur by a way of thinking means. The creation such thinking construct is caused by that the person aspires to understand mode of functioning of the totalities, which surround him. And just this phenomenon of surprise before presence of such totalities is a beginning and basic nerve of philosophy. In this sense, philosophizing is possible only as an act of work of the beings, capable to postulate these totalities, due to synthetic acts (Kant), as being, perceiving the environmental world not in itself, but by means of symbolical function (Cassirer), through a prism of the transformed forms (Marx, Mamardaschvili). Another important characteristic of metaphysical objects is their total-making nature. It means, that the purpose of designing such objects is the attempt of understanding of some phenomenon of totality (for example, the world as whole, totality) in light of a question how (why) this phenomenon is possible?. The answer to this question assumes revealing mechanism of existence of this phenomenon. That is why it is important for the philosopher not to know some common aspect, that is allowed at a level of the primary, superficial description of it and other similar objects, but to know general (total) principle of functioning of objects of this type. For example, if a row of the plane polygons is given to us, a triangle(4) will act as general principle of this variety, because all others plane polygons can be given with the help of a triangle. Thus, philosophical constructs act as transcendental condition of seeing of other physical objects. That the phenomenon of seeing of a house was possible as some totality, it is necessary to postulate a row of transcendental conditions of this phenomenon, among them we can allocate necessity being of the house (Parmenid), recognition (and taking shape) this being by means of idea of home (Plato), fixing the house as an object of perception by some subject (Decartes) within spatial-temporary a priory forms of sensuality (Kant). On the other hand, a row of such philosophical constructs define a horizon, a way of seeing of subjects (Wittgenstein), associated with a certain epoch. For example, the mentioned above transcendental conditions of a phenomenon of seeing of a house define a way of seeing of subjects within the framework of classical philosophy. In this sense these constructs act as total-necessary cultural machines, that set the cultural way of living activity of the person and made imperceptible but essential background of his existence. For example, when a modern man looks at star sky, he sees not simply separate stars, but constellations — and it is impossible to explain to a person from other culture (and the more so, being, which is not having ability to the synthetic acts). Moreover, developing this example with constructing of constellations, it is possible to tell, that exactly it has made possible occurrence of such activity as an astrology. The above mentioned metaphysical character of philosophy objects causes the specification of the language and methods philosophizing. The language of philosophy has not signal, but symbolical character. Let’s stop on it hardly more in detail. Already science differs from the common sense description, because it uses some abstraction, ideal elements, which, in a common case, it is impossible to compare any certain objects of the physical validity. For example, as D. Gilbert says, in mathematics, those are language fictions, and one of the main problems of a substantiation of mathematics is either an exception these fictions, or imposing some certain restrictions — all that prevent the appearance of negative consequences, while using language fictions. Any language works with signs, besides that, any theory deals with mentioned language fictions (=  «symbols »), i. e. such kinds of signs, with which nothing corresponds in sensible reality. For example, in physics has concepts a material point, an absolutely black body, etc. They are often called as abstract — ideal objects, which turn out by a way of abstraction (idealization) from any properties of real physical objects. But in physics there are and more fictitious objects: cwarcks, for example, which not only is evident not imagine, but also until last time have acted only as theoretical constructs essentially of unobservable nature. In this case we can postulate a metaphysical mode of existence for these objects. It is important to emphasize, that these metaphysical objects do not exist in the same sense, as it is for the particular objects of a physical reality, such as table, chair,etc. The majority of the philosophy terms, its categorical apparatus have such symbolical character. It is impossible to give any referents of philosophical categories inside a physical reality. We can take as an example of such philosophical categories as being, consciousness etc. , for which we can somehow find certain physical analogues (for example, for a philosophical category  «being  » such analogue is the category  «substance » or matter). But there are more humanitarian objects connected with some features of a human being way, for which in general there are no analogues in a nature. These are, for example, concepts virtue, conscience, love, debt, bravery†¦ This specification of the philosophy language, which symbols indicate an existence of a special metaphysical dimension of a reality could be expressed by Kantian exclamation â€Å"Excuse me, but it is not, what I speak about (mean)! † in reply to German poet Schiller`s misunderstanding his categorical imperative. The metaphysical character of the categorical philosophical apparatus predetermines also specification of philosophical reasoning. The postulated non-sense character of perception of objects of the filosophizing assumes the special procedures of work, which were above characterized as a procedure of speculation. The main difficulty thus — is absence of a support on sensible analogy, which often helps us in daily life. The structure a reasoning about pure being (or conscience) is principle different from the reasoning about a tree, or a sex, or other objects of the physical world. Danger, which here waits us — influence of our vital experience, influence sensible hooks, which can destroy the ability for the reflex and philosophical analysis. To explain the idea about involuntary influence ours sensible apparatus, M. Mamardaschvili in the lectures about M. Proust, used as an example biblical commandment when they beat you on the one cheek — put another one as a vivid example of inhibition (Husserl`s  «phenomenological reduction ») of a standard human reaction (reflex), imposed to us by sense-figurative thinking (if somebody hearts you — reply with the same). Moreover, it is possible, that some other logic operates in area of speculative objects, distinct from usual, earthly logic. In particular, according to opinion of the Russian philosopher and the logic N. A. Vasiljev, validity of the logic law of excluded third, has purely earthly an origin and it is connected with primacy, after Aristotle, of individual existing things. (5) If we, following Plato, consider classes of subjects as primary (for instance, subject a class of tables), the law of excluded third will be incorrect, as the table as one of set of subjects of a class of tables can be simultaneously both white and non-white (in instance, green). Of course, here it is necessary to realize, that the opposite properties are attributed to the different individuals of primary â€Å"subject† — different things of the same class). The transfer of the point of view from single objects to classes of objects has allowed N. Vasiljev to formulate imagined logic with the law of excluded fourth. This logic in anything does not concede on its parameters to our habitual logic with the law of excluded third, but expands opportunities of our thinking. Within the framework of this logic the paradoxical coincidence between maximum and minimum, revealed Nikolaj from Kuza, does not cause surprise. The only acceptable procedure for understanding of philosophical categories within of some philosophical framework is the correlation of the different speculative (metaphysics) objects with the help of a method language game.

Democracy in China Essay Example | Topics and Well Written Essays - 1500 words

Democracy in China - Essay Example As Chinese 'media' and 'democracy' are interlinked in a single framework, people expects from media to wake up democracy in China, not the vice versa. It is through the wide contribution of picky media that today has made it possible to at least speak in favour of self-contained civil societies and public spheres in China. With these issues unresolved, and with market economics and representative democracy only partially institutionalised, Chinese Government has detected that socialism and fascism in today's era would not be taken as alternative models for modern society. A society which is media driven and can be scanned as long as it is 'Chinese local media'. But to the extent where Chinese Government enters the boundaries of International scrutiny, capitalist democracy in both the economic and political spheres is unable to acquire superiority. However, the efforts on part of the Government could be on its way showing fascism along with its military failure and all the inefficiencies of state socialism and authoritarian tendencies can be put in the court of Chinese Government. Media currently is playing hide and seek with the Chinese democracy where on seeking any possibility of democratic revival, International media would consider it a genius. ... y which has opened some new ways for building up a better image of democracy among the International media relations, International Media can help in protesting to social inequalities. Since this issue is the main obstruction in reviving a democratic China, therefore media can juxtapose 'social construction' in awakening democracy. These inequalities require a foreign body to predict reality on the basis of racial differences (Vhang et al, 1998). The foreign media can utilise this little opportunity from behalf of the Chinese government to make the Chinese public understand the responsibility to deliver a 'new' generation. A generation free from social inequalities and injustice. This would serve as the first step towards a democratic Government. International media can turn Chinese educational centers into 'revolutionary centers' as long as differences exists between yellow race and Koreans and Chinese who pour into schools from deprived and shabby homes quickly amaze with their high IQ scores. Such a social construction would serve as an injection at the ground root level where media would not only infuse equality among the public which would ultimately lead to democratise China but also would be helpful to develop a society where there would be no hard and fast social class differences among the citizenry. This message of equality from the international media would change the thinking of at least the younger generation, and on the basis of such equality democracy would be strengthened in China. From the local community 'town meetings', to the media of discussion and questioning, when all the racial and social differences would be alleviated the outcome would be finally into the great halls of the legislatures, the courts , the executive departments for prudent

Services Marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

Services Marketing - Essay Example There are additionally behavioral and attitudinal perspectives. A gander at these ideas will clear up what "client loyalty" truly is, and this is vital because having a robust understanding of the idea is vital if one wants to plan a prize project where dependability upgrade is the essential target. Additionally, the fast development of online transactions in service commercial ventures brings up paramount examination issues about the levels of fulfillment and dependability in the online environment, and the relationship between fulfillment and devotion online with respect to offline. Some latest studies demonstrate that there may be deliberate contrasts in client devotion for items and services picked online versus offline. Clients are central to the achievement of a business since a business without clients is not a legitimate business. Whether individuals are beginning or have are since quite a while ago settled, a great deal of time and cash is used in attempting to increase new clients. It is vital for ambitious people to recall that a loyal client can be generally as significant (if not more essential) than new one and this aspect is known as relationship marketing. This is because the business people do not need to invest as much time and cash promoting to them in light of the fact that they comprehend what the business people offer them. Moreover, it goes past simply having clients that are fulfilled, the ambitious people need to have loyal clients. Dedicated clients have a tendency to purchase more significantly, they talk more which means an entire load of free verbal publicizing for the business or organization (The business donut 2014). Subsequently constructing an exceedingly faithful clien t base ought to be the establishment of a fundamental business methodology. In making a dedicated client custom, the business people will unavoidably bring down their

Company law 2006 - An analysis Essay Example | Topics and Well Written Essays - 3000 words

Company law 2006 - An analysis - Essay Example By eliminating the loss in the profit & loss account through reduction of share capital, company can declare dividends. Even when a company is trading profitably, the accumulated loss in its profit & loss account obstruct a company’s ability to declare dividends. A public company’s Articles of Association should have a provision for the reduction of share capital prior to seeking consent from shareholders for a reduction of capital. In case, if the Articles of Association of a company does not contain a restriction for the reduction of capital, then it may be altered by passing a special resolution in the member’s meeting. Under the CA 2006, a measure of creditor’s protection is offered by the express need that the solvency statement should cover all the details of liabilities of the company. In opposition to the court sanctioned procedures, the creditors do not have any privilege to object to a diminution of share capital. The statement of solvency should take into account all the contingency and prospective liabilities. If the company is having a shareholder’s agreement or availed bank finance, then consent from these stakeholders is necessary for reduction in share capital. ... n if it involves either the payment of paid-up capital to any shareholder or a diminution of shareholder liability as regards to unpaid capital unless the court deems that creditor should not be able to oppose or should be capable to oppose in a wider ambit as per section 645. In Russell v Northern Bank Development Corporation Ltd4 , it was held by the House of Lords that a company will be binding by an agreement by members that they will not encourage a shareholder’s resolution to vary its capital whereas it may not be binding itself, not to employ its authority bestowed on it by statue to vary its share capital. In British and American Trustee and Finance Corpn Ltd v Couper, the court was of the opinion that in case of reduction of capital, if objection is raised, the court will consider whether correct procedure was followed, whether creditors’ interests are not impacted and whether the scheme is equitable and fair between the parties footing upon the background of e ach cases5. The same view was also affirmed in the case Prudential Assurance Co Ltd v Chatterley –Whitfield Collieries Ltd6. In Re Saltdean Estate Co Ltd7 , it was held that if precedence is offered to the various classes as per the terms of issue, no separate class meetings are to be held to approve a reduction of capital. In the above, there was an opposition for a reduction of capital which was to be enforced by repaying the preferred shares. The reduction of preferred shares was approved by the court and it was opined by the court, that no variation of rights of preferred shareholders was there and there is no necessity to get the approval by a separate class meeting. The above view was also confirmed in House of Fraser Plc v ACGE Investments Ltd8. However, if the Articles of Association of the

Comparative politics Essay Example | Topics and Well Written Essays - 1750 words

Comparative politics - Essay Example The focus of Green political theory â€Å"is usually on two themes: on the role of anthropocentric ethics in reducing the non-human world to merely being of instrumental value to humans; and on the question of limits to growth.† (Paterson, 2001:35). Eckersley (1992) suggests that the defining characteristic of Green politics is ecocentrism, or the rejection of an anthropocentric thought which places value only on humans in favor of one which also places value on ecosystems and all other living organisms. Ecocentrism recognizes the full range of human interests in the non-human world- and not merely the instrumental value of particular parts of nature-, the interests of the non-human world, as well as the interests of future generations of humans and non-humans. Finally, ecocentrism â€Å"adopts a holistic rather than an atomistic perspective†, valuing populations, species, ecosystems and the ecosphere as a whole as well as valuing them individually. Dobson (1990) specifies another defining characteristic of Green politics- the limits to growth argument about the nature of the environmental crisis. Paterson says that Greens suggest that â€Å"it is the exponential growth experienced during the last two centuries† which is the main reason behind the current environmental crisis. (2001:36) Dobson suggests that there are three arguments which are important in this context: first, that technological solutions will just postpone the crisis, but cannot prevent it from happening altogether; second, that the exponential nature of growth means that dangers which have been accumulating over a period of time may suddenly have a catastrophic effect; and third, that the problems associated with growth

Informational Interview Article Example | Topics and Well Written Essays - 250 words

Informational Interview - Article Example He told me that perseverance and relentless struggle are two most important skills which I need to work on if I wanted to become a professor in biomedical engineering in the future. This is because this is a highly competitive field and great focus on emerging technologies and research work is required to gain a competitive edge over other players in the field. I discovered that to become a fellow of AIMBE which is a US association reserved only for the top 2% of the best biomedical engineers, one should get fiercely engaged in research activities involving areas of biological and pharmaceutical systems. The top three qualities of a professional in the field with which Dr. Putnam is associated refer to a deep understanding of engineering design principles, production of functional biomaterials, and design of those biomaterials. When I asked Dr. Putnam about how I can make myself a more competitive or desirable applicant in any job area related to biomedical engineering, he wisely tol d me that I should develop keen interest in research work and remain prepared to conduct a series of experiments to fulfil that purpose which demands a lot of

Scholarly Analysis Essay Example | Topics and Well Written Essays - 500 words

Scholarly Analysis - Essay Example The communication can be considered as an objective instead of a natural phenomenon specifically for example within the human society. This can be attributed to the fact that although people communicate and talk to each other, the understanding the behavior and the implicit working of the human mind is one of the most challenging field of study (Bauch, 2001). The communication between the different systems and the parts within a system can be considered as an important concept of the system theory (Bauch, 2001). When Abby failed to communicate with the people around and present normal behavior, it can be considered as a failure to achieve the main objectives of the system One of the concepts of the system theory is the connectivity or the internal cohesiveness of a particular system. One of the applications of the said concept is within the family which can be considered as an important system on its own (Miller, 1965; Napier and Whitaker, 1980). In the case of Abby, she can be perceived to have a strong connection with her older sister. This can be attributed to different factors such as gender and sharing similar interests and even space (having the same room). The death of the elder sister can be considered to have an effect to the balance of her regular functioning, if expressed in a term related to the systems theory. In relation, another concept is the closure in a system which can be considered as the integrity of the relationships that is intrinsic to the system (Miller, 1965; Napier and Whitaker, 1980). In terms of the case study the interactions and the interrelationships within the family which involves Abby, her sister, brother, parents, aunt and nanny can be considered as the factors contributing to her behavior. The drastic changes that occurred on the death of her sister resulted in the discrepancy in her acquainted environment. The stability is included in the important concepts covered by the

Electromagnetic Assignment Example | Topics and Well Written Essays - 2500 words

Electromagnetic - Assignment Example All the objectives would be achieved by carrying out several activities such as tests for magnetic shielding, falling magnets and the design of the motor. The lab activity was also aimed at using PHET simulation software to carry out some electromagnetic tests. Magnetic shielding is the act of reducing the electromagnetic field contained in space by blocking the area with barriers made of either conductive or magnetic material. Magnetic shielding, however, does not prevent a magnetic field, preventing lines of flux from traveling from the North Pole to the South Pole of a magnet. However, the fields can be redirected. Any ferromagnetic metal can be used as a shielding metal. A ferromagnetic metal is a material containing either nickel-iron or cobalt. Most of the steel materials are ferromagnetic metals and work well as redirecting shield. Steel is, however, most used because it is less expensive and widely available. The thickness of the shielding material matters to individual levels. When a shield is so thin, it becomes saturated with magnetic field lines and cannot hold any more lines of flux. Thick shielding is therefore required to carry a maximum number of flux lines. A thick shield does not necessarily mean adding more of steel mate rial. Adding steel thickness does not improve the shielding much. In such cases where saturation is an issue, multiple layers of the shielding material are used. There are some specialized materials especially designed for magnetic shielding. The Specialized magnetic shielding materials are always designed to have a higher relative permeability and a lower saturation point. The right shielding materials depend on the particular shielding problem. For instance for a sensitive electronic, Metals can provide an excellent shielding than steel. Or large applications involving large, powerful neodymium magnets,

The Emergence of English as a Global Language Essay Example for Free

The Emergence of English as a Global Language Essay Emergence of English as a world language The need for a global link language Prof. Anil Sarwal[1] The primary means of communication among the peoples of the world is language. According to a well known linguist, Frank Palmer[1], the difference between human beings and animals is poorly described by the label homo sapiens (man with wisdom). He questions what do we mean by wisdom? Anthropologists describe man as a tool maker, but even apes are known to be able to make primitive tools. In fact, what sets us apart from animals is our ability to speak. Man is a speaking animal—homo loquens—and this ability has greatly facilitated our advancement in all spheres. At present, humanity uses 6,809 living languages and about 100 living scripts to facilitate its social interactions[2]. However, there is an urgent need for the adoption of a common link language in a world in which all its people are quickly becoming interdependent despite the many differences of their myriad cultures, races, religions and ideologies. The ‘planetization of humankind’[3] is almost complete due to the effects of recent dramatic advances in transport and communication. Communications have been greatly improved by the widespread adoption of mass media—especially radio and television—coupled with reduced costs and time that has been made possible by the use of satellites, computers and mobile telephones. The Internet is quickly emerging as the preferred information highway to meet our daily communication needs as well as for conducting important business transactions. It is now almost impossible for us to fully participate in the global village that we live in, without ‘knowing’ a common world language. 4]   However, the common link language that would be the universally accepted means of communication should not be allowed to undermine the importance of any other existing language or culture. In fact, new linguistic insights have made us aware that no human language is superior to any other and that the development and growth of a language depend upon its use. Meanwhile, English, for various reasons—primarily due to British rule in the many parts of the world—has emerged as the popular lingua franca[5]. In the process, it must be acknowledged, the role of English and its functions have vastly changed. English is no more seen as the language of the rulers, or as an instrument of promoting British culture and values. According to the famous linguist Tom McArthur, â€Å"In the closing years of the twentieth century the English language has become a global resource. As such it does not owe its existence or the protection of its essence to any nation or group. †[6] It is estimated that about a billion people in the world use English either as their native, second or foreign language. English is used in over 70 countries as an official or semi-official language, and plays a very significant role in 20 others. Over 1,400 million people live in countries where there is a tradition of using English. Some 75% of the world’s mail and world’s information is stored in English. Of the estimated 50 million users of the Internet, a majority use English. [7] With the evolution of English to the status of a world language, we have become aware of some of the features that a world language must possess. Irrespective of its origin, a world language must become a utility language that embraces the needs of everyone. Though English originally was the language of the British, there are now many varieties of English, including American English, African English, Indian English and Australian English. Moreover, English now encompasses the dreams and aspirations of many peoples and experiences of diverse nations. It is used to transmit a mass of various information whether it be the latest advances in the fields of science and technology, the experiences of an ethnic group, negotiations in the field of commerce; documentation of cultural ethos; or individual experiences. Its vocabulary has been vastly enriched with the inclusion of many new words from other languages of the world. Some ten thousand words derived from Hindi and other Indian languages have become a part of Indian English. These include:   guru, babu, chorpoy, curry, etc. We are very familiar with the following widely used pidgin words:   lathi-charge, rickshaw-walla, double-roti, etc. [8] Spoken English varies from region to region in accordance with cultural and native language differences.

The Environmental Case Analysis Of Ryanair Commerce Essay

The Environmental Case Analysis Of Ryanair Commerce Essay In an organisation the most important feature is its strategy, because strategy is the feature which gives the means to the firm to be successful. This is an effective long-term method to conduct an organisation to reach its objectives and goals to stay put on its competitive edge The scope of this essay is to consult the strategic analysis of environment and the industry together with the companys present strategic choices, and also it is requested to recommend new strategic initiatives and areas for improving strategy implementation for the senior management team of Ryanair. This is conducted with the use of six strategic models (SWOT, PESTLE, Porters Five Forces, Strategic groups, Value Chain and VRIO) that are recommended to be used to analyse the internal and external environment of the company. Each model will be taken in to deliberation and discussed carefully to highlight what had begin the case for the negative perception and the positive perception of both the customers and the companies towards its growth and sustainability Therefore this case study will be analysed to pin point on what should be done for the future strategic management of the company. Out of all the low fare airlines in the European industry Ryanair takes the lead. This airline however is from Ireland and its head office is situated in Dublin. London Stansted Airport in UK is its main operational base. Ryanair is named as the largest low cost carrier and the is the third largest airline in the account of passenger numbers. To offer- secure, cost competitive and efficient in services in the aviation hauling and to retain their employees dedication and devotion to fulfil the objectives of the industry, to maintain minimum standard of on time performance rate while complying will all application regulations and to sustain an environments where dignity and family values are being utilized. Objectives To achieve revenue growth annually To aim on having a bigger market share To have a better customer service than their rival companies To have a stronger business image Reputations with clients than rivals To be recognized as a leader among airline industries To compete in the global market To have a stable competitive advantage (Marivic .B 2009) 3.0 Micro environment analysis (Internal analysis) Organisations create worth of customer value being measured by a product performance characterises and by the credits which customers are willing to pay, by utilizing the capabilities and resources that are found internally and reaching the demand of standard global competition . These particular collection of capabilities and resources which gives the exclusive advantages to the organisation are therefore measured as core competencies Carpenter, Bauer, Erdogan (2009) 3.1 SWOT analysis (Strength and Weaknesses) Strengths The lowest cost in contrast to all the other LCC in Europe The low cost leadership had made it stand out from the arena of LCC industry in Europe The worlds most profitable airline According to the case Ryanair was the most profitable airline in the world on the basis of its operating and net profit margin, on per airline and passenger basis. Brand recognition It is claimed according to the case that Ryanairs website was the largest travel website in Europe and the fifth most recognized brand in Google The attitude of No frill Low fare To overcome the weakness of low passengers the airline restyled the system with this attitude Compared to other LCC airlines Ryanair has the most passengers 42 million passengers in 2007 Most amount of bases with most amount of aircrafts According to the case study Ryanair has flown from 16 bases with over 100 new Boeing 737-800 ordering further 138 new air crafts doubling the size Highest control in the EU low cost market 29.9% from the entire Low cost market Being the youngest fleet of all the major airlines in the EU Replacing its fleet of old aircrafts with new, more eco friendly aircrafts, minimizing the average age of its fleet to 2.4 years. Weaknesses Wheelchair chargers Bad reputation and ethical issues reflected when ryanair charged 18 pounds to use a wheelchair and in response to the protest it reduced the charge to 50 cents wheelchair toll on every passenger ticket Poor service quality The little legroom and unfriendly staff being the worst part of Ryanairs know-how Extra charge for food and luggages Carryon luggages being limited and making them check in bags allowing the passengers to walk in with minimum of hold luggage Bad relationship with the pilots Ryanair has bullied pilots to force them to agree to new contracts wherer they would have to pay 15,000 francs for retraining on new aircrafts if they left the airline. Airports in the suburbs Away from the main city make the customers inconvenient Negative response by the passengers for the additional services According to the case not all ancillary services initiatives were successful in 2005, passengers were resistance to pay additional amount because they thought it is not a worthwhile investment for a short flight. 3.2 The Value chain Infrastructure of the firm Around Europe Ryanair has 16 bases having the main bases in Stanstead and Dublin. The chargers of Ryanair airports are low due to its use of airports that are significantly away from the congested main airports. As adaptation for surcharges are not included for fuel they have to cut costs of on other ways with implementing chargers for the use of wheelchairs ,food and extra luggages. Ryanair having one type of aircrafts (boeing 737) they only have to train the pilots to fly thos particular plane hence can cut down costs as they do not have to be sent to various courses.The hierachial structure of Ryanair is very effective as the managers have to report to the CEO to make decision from the information given. Human Resource management Having the employees sleep in the bases and not having them stay in hotels has made Ryanair reduce costs. Ryanair can make future plans since they have a good roster for most of their workers having 4 days on and 3 days off. Technological development Online booking was introduced by Ryanair for the first time and thus they became eligible to reduce their costs. Self-check service enabling to the passengers was also introduced too thus Ryanair was able to reduce staff and cost. Having the youngest fleets in the EU made Ryanair reduced in costs for the new airplanes. Procurement Ryanair only providing a service and having to outsource the material they need. in addition to that they have to buy fuel and equipment collectively with leasing planes. Inbound logistics Out sourcing of handling services is very common fir a business like this I.e. cleaning service, food, medical services and security/safety. Operations Before setting off it is a must to check out all the planes and equipments by the pilots and the airports used are not very congested and only make point to point trips Marketing and sales Having the biggest website in Europe and having large advertising boards made them increase in sales and marketing. However the attempt of introducing the entertainment facility onto flights where customers had to pay more was failed as people refused to pay due to short journeys Service Having tried to keep the fleet up-to-date and letting the staff go on course once a year to improve their knowledge and making sure they know all the new regulations made Ryanair powerful on services as well. 3.3 VRIO Analysis Resources and capabilities can be regard as things that an organization own. It is essential to narrow down and clarify the core competencies to understand the meaning of the different organizational performances. If an organizations resource and capabilities are valuable, rare, inimitable and organized then it will direct to a sustainable competitive advantage. The internal analysis can thus be analyzed through this base of VRIO framework. Carpenter. M, Bauer. T, Erdogan .B (2009) Analysis of the case Recourses Valuable Rare Inimitability Organized Competitive Implication (1) Human Resources No No No No Competitive disadvantage (2) Finance Resources Yes Yes Yes Yes Sustainable competitive advantage (3) Tangible assets Yes No No Yes Competitive Parity (4) Intangible assets Yes Yes Yes Yes Sustainable competitive advantage (Table 1) The human resource of Ryanair is a competitive disadvantage as it highlights on bad relationship with pilots therefore it is not valuable it is not rare it is inimitable and it is not organized as it is not effectively arranged and deployed in the market. The Finance resources of Ryanair is valuable, it is rare, it cannot be imitated by other airlines and it is well organised and effectively arranged in the market thus it is a sustainable competitive advantage. The tangible assets of Ryanair i.e. the airplane types etc are valuable but they are not rare they can find them anywhere and the planes are imitable as any other company could have the same kind of flights. They are very well organized with the youngest planes and eco friendly with better airlines to come in to the firm in the future. Thus it has a competitive parity. The intangible assets of Ryanair especially the brand recognition are valuable they are rare and they are inimitable and they also effectively help the organisation to be organized. Thus it is a sustainable competitive advantage. 4.0 External analysis 4.1 SWOT analysis (Opportunities and Threats) Opportunities Sales increases due to credit crunch As a result of the recent recession the credit crunch made the sales increase as many customers wanted to reduce their costs. Can join the long haul market penetration by the possibility of taking over Aer Lingus As the result of losing the bid Miceal OLeary assumed that Aer Lingus can be bought over as it has no long term future. Most routes are being clear as other carriers start withdrawing As the clash increased with the routes of Ryanair other airlines such as My Travel Light are avoiding the routes all together. Threats Threats due to accidents If an accident happen in a LCC airline it will Marjory affect the firm as there are a very high percentage of significant reduce in demand Attacks of terrorists Attacks like 9/11 will reduce the demand for airlines. Increasing fuel price Ryanair limiting its ability to pass on increased costs to the passengers of low fare placing extra fare on the carriers as a policy to find cost saving in other spheres of its operations leading Ryanair for hedging. Possibility of taxation introduction Due to global warming there can be a environmental taxation Increased competition from developing countries Easyjet having and extra skyttax star For website booking and customer support Ryanair scored 1/5 in nine of the 16 criterias. (Bitterwallet nd) 4.2 The PESTLE analytical technique (Figure 1) The Macro Environmental analysis, What makes a good leader? Political One of the significant advantages to Ryanair is its political environment as the majority of its procedures are controlled within Europe. This region maintains political stability and it was a fact that we all knew. Even when there is government instability Ryanair does not experience issues as an apprehension regarding passenger volumes or flight destinations Economic For the airlines industry the increment of fuel price caused a major problem they had to cut corners if they did not hedge to accumulate cost on other areas. There can be seen a fall in demand for the flights due to the recent economic crisis. Hence job cuts increased and customers have low disposable income blocking them to spend on vacations. However this could be an advantage for other cheaper airline industries as there are people who are still able to afford a vacation as they are looking for lower cost alternatives. Social This factor has generally impacted Ryanairs business strategy. The prediction of Buyer behavior are becoming gradually more complex to forecast as loyalty are being shifted by the modern consumers from one brand to anther due to the differentiation of price and lack of basic buyer reliability. In addition to that the increasing competition among carriers with low cost fare is resulting in consumers mentally in which carrier to choose when traveling within Europe destinations. Technological The modern era is advance in technology which means that the entire industry is under change with more eco friendly and efficient. Online booking is one major improvement Ryanair has technological wise having the most visited travel website in Europe together with the fifth most recognized brand on Google Legal The heavily regulated industry with laws that are constantly adapting to new changers by not allowing liquid in the customers carry on luggages bring the legal aspect of Ryanair in to action. The new laws that implies to airline industries are the laws that are put across the industries to be more environmentally friendly. This will thus lead to companies fight ting to reduce carbon emission and make the industry less harmful to the environment to meet the terms of EU regulations. Environmental The external environment of Ryanair is somewhat stable. Nevertheless understanding the consumer behavior is Ryanairs biggest problem together with utilizing marketing applications to improve entire buyer patronage and sales performance. 4.3 Porters Five Forcers The case study will be discussed through the porters five forces analysis. This analysis is a very powerful yet simple technique to find out where the power stays in a business. This technique is used to comprehend the strengths of the present competitive position and the future where Ryanair is willing to go in. High Medium Low High Medium Bargaining power of suppliers In the airline industry there is a small number of low fare airlines, thus it shows a high threat according to the case Ryanair is being chosen by many customers for its lowest price. However by any chance if there is a price raise customers have a high potential of switching to another brand in brief customers have no loyalty towards one brand. Which gives the result as bargaining power of the suppliers is low. Bargaining power of buyers The potential of switching to other airlines are very common with LCCs since the customers are only looking for the cheapest. Therefore if Ryanair increase the cost under any circumstance there is a possibility of losing customer. In that case its evident that buyer bargaining power is high. Rivalry of competitors As a result of slow growth in the industry most carriers find it difficult to succeed the chance of succession is limited to a few firms because of the competition for market share. The high fixed cost and low product differentiation leads to high rivalry threat. This shows with Air Ligus, GlyBe and Easyjet following the similar path of Ryanair. Substitution Threat There are many substitutes for long trip i.e. Trains Buses, cars, ferries. However one cannot compare a plane with all of the above mentioned alternatives and a plane travel faster than any of them. Therefore substitute threat is moderate. The threat of new entry Airline industry is not the easiest to enter it has a lot of barriers. Ryanair is the market leader and with the implementations of new regulations and the pressure to reduce carbon emission makes it a moderate threat of new entry to the market. 4.4 Strategic groups Quality 3 2 1 Cost According to the dimensions of quality and cost of the entire industry (Refer appendix 1) 1st group falls under the same strategic group as they have same strategy of low cost leadership. 2nd group mainly serving to the people with a moderate income levels and moderate cost therefore they have the same strategy of medium cost leadership strategy. 3rd group falls under the same strategic group, as they have the same strategy of high cost high quality. Profitability 3 2 1 Number of passengers According to the dimension of profitability and number of passengers of Budget airline industry (Refer appendix 1) 1st group falls under the same strategic group as they have low profit and lowest number of passengers 2nd group falls under the same strategic group as they have medium profitability and medium amount of passengers travelling 3rd group falls under the same strategic group as they have high profitability and the highest number of passenger 5.0 Strategic choices and the recommended strategy The strategic framework of change management This framework helps Ryanair to understand the substantial change over recent years and the importance of organisational culture to organizational analysis. It also can be used to identify the key steps that could improve the management of change. However according to the Ryanair case study management is up to a good standard and therefore change management is least important The strategic framework for advertising challengers This framework can be implemented to Ryanair as it had an incident with a customer where she was mislead by an advertisement, yet this framework is also a less important The strategic framework for Customer Relationship Management This framework is used to broaden the understanding of CRM. Negative response by the passengers for the additional services Bad relationship with the pilots Poor service quality These are some of the weaknesses Ryanairs CRM come across thus to fill the bridge of the gap between negative attitude towards Customer relationship and to make it more favourable it is a must for ryanair to focus on the CRM. If Ryanair take this strategic frame work in to action they will be able to Become The most favourable airline in the industry The most profitable budget airline The positive word of mouth The well recognized brand in the industry Moreover with Customer relationship management the internal market will be looked in to with a positive perspective when the employees are motivated and when there is a beginning for employment recognition thus employees will be treated well which will lead to an overall success of the airline 6.0 Conclusion Ryanair case study was analysed through six analytical techniques (SWOT, PESTLE, Porters five Forces, Value chain, VRIO and strategic groups). Based on the analysers the management can now understand that in order to improve the strategic implementation they must follow the strategic framework of Customer relationship management It helps to bridge the gap and to meet their objectives. Therefore when the recommended framework is implemented the vision of Ryanair can be reached easily. 7.0 Referencing Beamish. H.R, 2008 Strategic management, 3rd edition, Pearson Prentice Hall Bourgeois L.J, Duhaime.I.M, Stimpert J.L, (1999) Strategic Management: a managerial perspective, 2nd Edition, Dryden press, USA Bourgeois L.J, Duhaime.I.M, Stimpert J.L, (1999) Strategic Management: a managerial perspective, 2nd Edition, Dryden press, USA Carpenter. M, Bauer. T, Erdogan .B (March 2009), Developing strategy through internal analysis Principles of management, ,Retrived on 15th April 2010 from http://www.flatworldknowledge.com/pub/1.0/principles-management/29045 Carpenter. M, Bauer. 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